Fashionable, Relaxed Styling in William Rast Spring Collection
Viva International Group’s William Rast Eyewear, a collection targeted to stylish men and women ages18 to 49, presents an exclusive selection of new men’s releases for spring 2012. The fashionable and relaxed styling of the collection is tailored for both the premium and sportswear categories and is the ultimate modernized accessory. The sleek and sporty design of the three new sunglasses, along with the sophisticated elements of the three ophthalmic frames are inspired by the Americana heritage of the William Rast brand. A daring new style from the William Rast Racing collection is also available for spring.
William Rast Sunglasses Auctioned for CharityWilliam Rast sunglasses, styles WRS 2002 and WRS 2028 went on the auction block on June 28 to benefit the March of Dimes. GBK, a luxury and lifestyle gifting and special events company, reached out to their clients to help in their fundraising efforts. The total brought in that night was $280,000. Click below for full release.
William Rast Car Wins Indy 500
William Rast, the "New America" denim culture brand founded by Justin Timberlake in 2005, won the prestigious 100th anniversary Indianapolis 500 mile race on Sunday, May 29, in a partnership with Bryan Herta Autosport and not two-time Indy 500 champ Dan Wheldon. See pictures and read more...
Additional media coverage:
William Rast Eyewear Endorsed by Danica Patrick
William Rast, the "New America" denim culture brand founded by Justin Timberlake in 2005, has signed a multi-year endorsement agreement together with their eyewear license partner Viva International Group, for racing superstar Danica Patrick to endorse William Rast Eyewear and William Rast Racing Eyewear. Patrick will be wearing William Rast on and off the racetrack and be featured in upcoming campaigns.
Pictured at right, People's Liberation CEO Colin Dyne, Danica Patrick and Viva International President Frank Rescigna at the press conference announcing their partnership.
For full announcement, click link below.
Indy 500 Champ Wears William Rast Aviators
Indianapolis 500 champ Dan Wheldon wore William Rast Aviators (WRS 3005) while preparing for the upcoming May 29 race. "I'm obviously excited about my partnership with William Rast," said Wheldon. "As a fashionista, I am proud to be representing such a cutting edge, high-quality fashion brand. I am particularly pleased to help launch the new eyewear line, as protecting your eyes is crucial to our sport and your eyewear says a great deal about who you are and what you aspire to be. William Rast is undoubtedly one of the coolest fashion brands to be affiliated with, and my aviators tell the world that I am ready to dominate this year's race-on and off the track." Click below for full coverage.
Viva "Scene & Heard" by Vision Monday
Executives and brand
managers from Viva International Group, a global leader in fashion
eyewear, appear in the "Scene & Heard" section of the May 16 issue of Vision Monday.
The Viva team recently attended the American Apparel & Footwear Association's (AAFA) 33rd Annual American Image Awards. The team was there in support of William Rast winning "Brand of the Year" and the company was a sponsor. All proceeds from the event benefited the Prostate Cancer Foundation.
Pictured at right: Frank Rescigna, President, Viva International Group & Colin Dyne, CEO, People's Liberation
William Rast is Brand of the Year
William Rast, the "New America" denim culture brand founded by Justin Timberlake in 2005, will be recognized by the American Apparel and Footwear Association (AAFA) as Brand of the Year on April 27, 2011 at the 33rd Annual American Image Awards. The award recognizes the continued evolution and growth that has launched William Rast into a popular, multi-faceted label.
Click link below for full release.
William Rast Sunglasses at Oscar Gift Lounge
Top L to R: Boris Kodjoe wearing WRS2013 and Teri Hatcher wearing WRS2002; Bottom L to R: Raven Simone wearing WRS2009 and Constantine Maroulis wearing WRS2028
SOMERVILLE, N.J. (March 3,
2011) — The William Rast Eyewear collection was featured at the
recent GBK Oscars gifting lounge in Hollywood, CA.
Sunglasses from this “New America” denim culture brand founded by Justin Timberlake and Trace Ayala were
among the exclusive goods and services offered at the lounge.
The event, hosted by GBK, one of the leading
gifting suite production companies, was attended by many celebrities and
benefited the company's featured charities including the American Red Cross, City of Hope, and A New Way
“We enjoyed seeing William
Rast sunglasses on the faces of today’s top celebrities,” said Liz Tontodonati,
Viva’s general manager of the William Rast brand. “There was a great synergy in the excitement of the Oscars and the widely anticipated
launch of the eyewear collection this season.”
The sunglass collection will be
available at retailers this month, including William Rast retail store
locations, select Nordstrom locations, and other specialty stores and
boutiques. The optical collection makes its debut at the industry’s top
trade show, International Vision Expo, March 18 – 20 in New York City.
Click link below for full release.
William Rast Refocuses with New Sales and Design Team LOS ANGELES, Feb. 10, 2011 /PRNewswire/ -- William Rast, the "New America" denim culture brand, founded by Justin Timberlake in 2005, has refocused its efforts on the contemporary American-made denim category the brand originally became known for at its inception. Click link below for full release.
William Rast Fashion's Night Out 2010
FASHION’S NIGHT OUT 2010 NORDSTROM
SANTA MONICA PLACE
William Rast, the ‘New America’ denim culture brand, founded by business partners Justin Timberlake and Trace Ayala is grounded in the iconography of American denim heritage and biker culture, yet repackaged and presented in a contemporary context.
William Rast hosted two Los Angeles area events in celebration of the 2010 Fashion’s Night Out. At the Nordstrom Santa Monica Place store, William Rast took pre-orders of their upcoming footwear collection for women and also unveiled the brand’s limited edition eyewear designed specifically for Fashion’s Night Out.
Co-founders Trace Ayala and Justin Timberlake made an appearance at the event to support this year’s Fashion’s Night Out and raffled off exclusive prizes to Nordstrom shoppers, including William Rast eyewear, footwear and $500.00 William Rast shopping sprees at Nordstrom.
Models wearing the new FW2010 collection, the limited edition eyewear and the new footwear lined the stage and the VIP lounge where guests could enjoy 901 Silver Tequila cocktails.
FASHION’S NIGHT OUT 2010 WILLIAM RAST
After the Nordstrom event, the celebration continued at the William Rast flagship store at the Century City Mall where Ayala and Timberlake also appeared to raffle off even better prizes. The Grand prize included tickets to Justin Timberlake and Friends in Las Vegas, flights and accomodation at the Planet Hollywood Resort and Casino.
Guests were treated to 901 Silver Tequila cocktails, Coors Light Beer and Neuro drinks, and were also able to shop the brand new FW2010 collection, the limited edition Fashion’s Night Out eyewear and pre-order the upcoming footwear collection.
1212 S. FLOWER STREET
LOS ANGELES, CA 90015