"Nouveau Prep" is well defined in the Spring/Summer 2012 GANT Rugger campaign. March releases have the feel of 60's pop, where the downtown hipster meets Ivy League. GRS Fred has a blue handmade acetate frame with a grey gradient polarized lens. On the optical side, GR WOLFIE is a chunky handmade acetate frame with the diamond "G" logo on temples and funky colorations. GR BAXTER is also has a handmade acetate front with metal bridge and temples in fashionable horn colorations.